Absolutely Fabulous Accessories

Absolutely Fabulous Accessories Website screenshot
www.abfabaccessories.co.uk

Project Details

The Challenge

Absolutely Fabulous Accessories already had a fantastic, active Facebook community of over 16,000 members where all of their business took place. Wendy (The founder) didn't want a complex e-commerce store she simply needed a professional website to showcase her services, display a gallery of her pieces and tell her story. The goal was to update her branding and create a dedicated space that directed new visitors straight into her thriving Facebook group.

The Solution

We started with a brand refresh, designing a new logo, colour palette and updated Facebook banners. We then built a fully custom website around this new identity. Designed to perfectly complement her social media presence, the site highlights what she offers and who she is, with clear calls to action encouraging users to join her Facebook community or message her directly. We also laid the foundational SEO to help her get found locally on Google, which we will continue to build upon.

The Results

Since the launch, the website has attracted a healthy amount of new traffic from Google alongside regular visits from her existing Facebook members. It serves as the perfect business asset, proving that a custom website and a strong social media community can work beautifully side by side.

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