Do You Really Need a Website for Your Business?

The short answer: not always. Many small businesses successfully grow using platforms like Instagram, TikTok, or Etsy. If your audience is active there and you’re gaining traction, you’re not “behind” simply because you don’t have a website. Social media offers instant visibility, budget friendly marketing and community driven engagement, making it an effective tool for makers, small teams and new businesses to grow. That said, a small business website can add significant value as your business expands. Even a simple website increases ownership, search visibility, credibility and scalability. Pages and blog posts can rank on Google, helping potential customers find your business beyond social media, while a professional website signals trust and legitimacy. For small business owners looking for more control, long term growth and improved online presence, a website is a smart next step, even if social media is already driving success.