Grow Your Cake Business Online: Tips for Cake Makers in UK

Running a cake business is about more than baking. UK cake makers juggle: Seasonal demand and busy periods Wedding and celebration cakes Bespoke enquiries and pricing Admin, food hygiene and allergen management Delivery planning and insurance Standing out among online platforms and franchises With so much to manage, many cake makers rely heavily on social media to showcase their cakes and explain pricing. While platforms like Instagram and Facebook are great for visibility, they have limitations: Hard to clearly explain your cake making process Difficult to set booking timelines and lead times Important details like allergens, delivery and policies can get lost Hard to build confidence for customers planning weddings or special events How a Simple Website Helps Cake Makers A well structured website solves these problems quietly in the background: Explain your process and pricing clearly. Set expectations for bookings and lead times. Share allergen info, delivery options and policies. Build trust with customers planning weddings, birthdays, or special events. Save time answering repetitive enquiries. Think of it as your digital storefront, working 24/7 to attract and inform customers. SEO Tips for Cake Makers in the UK Even if you’re not tech savvy, simple SEO can help local customers find your cakes: Use location based keywords like “wedding cake maker London” or “custom birthday cakes Manchester”. Include keywords in headings and page copy. Add alt text to images describing each cake. Write short blog posts or guides answering common questions, e.g., “How far in advance should I order a wedding cake?” The Bottom Line Social media is great for visibility, but a cake business website helps you: Build credibility and trust. Save time answering repetitive questions. Showcase your bespoke cakes and services. Attract local customers through SEO and online search.