LN
Domestic Services

The visual identity for LN Domestic Services was designed to create a distinctive and professional presence within a highly saturated market.

Moving away from generic, template based branding, the new direction focuses on creating a recognisable identity that reflects the business values while establishing a stronger sense of credibility and trust.

At the heart of the brand is a bespoke illustrated mark that combines familiar cleaning elements with natural botanical details.

This approach communicates the company's eco-conscious ethos without relying on the conventional imagery often associated with the cleaning industry, resulting in a brand that feels both authentic and memorable.

Supported by a fresh, nature inspired colour palette and elegant typography, the identity balances professionalism with warmth. The result is a cohesive brand system that differentiates LN Domestic Services from competitors and provides a strong foundation for future growth across social media, print materials and branded merchandise.