SPS Global Search

SPS Global Search is a corporate branding and web design project focused on modernising an outdated and inconsistent visual identity. The previous brand had multiple logo variations and separate website directions, which created a fragmented experience.

The goal of the project was to simplify and unify the identity into one cohesive and professional brand system.

The rebrand focused on merging the existing SPS identity into a refined, modern logo design that feels more premium and intentional while still remaining recognisable. Alongside this, the colour palette was elevated from a traditional dark blue and yellow into a more sophisticated indigo and gold combination, helping reposition the brand with a more luxury and established global feel.

The visual direction was developed to support key brand values such as trust, authority and international presence, while creating a more consistent and structured digital experience across the website

Typography, layout and spacing were all refined to strengthen clarity and improve overall usability. Overall, this project demonstrates a structured approach to branding and web design for established businesses, focusing on consistency and a more refined digital presence.